More clients are coming out of the woodwork since the NDIS was introduced. And yet there are still so many questions about the new system and how it will be delivered. 

This is your cue to get them onboard and providing your service as aPeople don’t yet understand what the NDIS will do for them. Even so, the numbers of potential clients is growing and growing. registered NDIS organisation.

Every participant has an individual need.
When you are speaking to PWD and their familiies and carers, it is so important to connect with them at their need level and reassure them you understand their requirements.

Find out who your main audience is.
Think about who you are talking to and what are their commonalities are. Think about what is causing them discomfort and how you can soothe it for them.

Start talking up your organisation.
We haven’t had to do this much in the past, but you sure as eggs going to need to start banging your own drum now. If you don’t, someone else will be banging theirs – and getting all the business.

Be seen and be heard.
Become a more active part of your community. Even if it just means attending local meetings, events and community festivals – the more visible you are, the more people will trust you as a local player in their backyard.

Look for local champions.
This is where the local influencers become your best advocates. Make sure the people that are active in your community know who you are and what you can do to help their followers.

Throw everything you’ve got at this.
You have so many ways of communicating at your disposal. Use social media, emails, web content and your existing clients to communicate how good your services really are.

Once you get the hang of it, people will be asking you for information. Make sure they feel important and the rest will take care of itself. There are many small elements to putting together a marketing plan – and sometimes it can seem overwhelming. It doesn’t have to be. Start with the simple things – the things you can do yourself, but don’t forget to ask for help.
If you need assistance with your marketing, please ask us how we can help you. Perhaps you could use one of DCA’s Marketing Plan Templates or a Business Health Check Template.

Email info@dcaadvisory.com.au if you would like to know more.

Alisa has worked as a communications, marketing specialist and writer for more than 20 years. Her experience in communications, community engagement, marketing and PR for a range of government and private organisations has given her an in-depth understanding of target audiences from both a community and commercial perspective. Her special interest includes freelance journalism, online and social media marketing, copy writing and editing, submission management and photography. Throughout her career, Alisa has been involved in developing and implementing communications and marketing strategies for the disability, not-for-profit, construction, environmental, retail, IT, agricultural, professional services and community sectors. Alisa has an ability to create marketing strategies with impact and write engaging content for audiences. Alisa’s first love is writing about people and community. She is interested in hearing people’s stories and helping them tell those stories to a specific audience. She is a great communicator and has a knack for being able to empathise with people from all walks of life.